Press Releases

Accedian Strengthens Leadership Team with Appointment of New VP of Marketing

Former Netrounds VP Kaela Loffler joins the team as Accedian advances its marketing strategy

Montreal, CANADA – September 19, 2018 Accedian, the global end-to-end network performance experts, today announced it has appointed Kaela Loffler, former Vice President of Channels & Marketing at Netrounds, as its new Vice President of Marketing. In her new role, Kaela will help Accedian develop and strengthen its global marketing strategy.

Kaela brings to Accedian’s marketing team considerable technical knowledge gained from several years of experience working within the technology sector. At Netrounds, Kaela was responsible for developing and executing the company’s strategic marketing plan. She also managed the Netrounds marketing team and was responsible for establishing global reseller sales channels for the company. Most notably, Kaela led Netrounds through a period of heightened marketing activity that involved educating the market on new technology, elevating Netrounds’ brand awareness, and successfully establishing Netrounds as an industry challenger.

Prior to joining Netrounds, Kaela held roles within business development, marketing, and program management, focusing on OEM and technology alliances. She has also assisted with the Light Reading Women in Comms initiative as an advisor and has been described as a tour de force for her work on the ETSI Open Source MANO Marketing Task Force.

“Accedian is undergoing a significant transformation and having a strong marketing strategy in place is key to making it a success,” said Richard Piasentin, Chief Strategy Officer and Chief Marketing Officer at Accedian. “With her thorough technical knowledge and diverse professional background, Kaela brings the necessary expertise to help us achieve our goals.”

Commenting on her appointment, Kaela said, “Accedian’s period of transformation, innovation and growth is an exciting prospect for any marketer. I’m thrilled to take on this opportunity to aid in developing Accedian’s marketing strategy to become an instrumental part of Accedian’s growth in the years to come.”

Kaela holds a B.Sc in Honours Biology and a Master of Business Management degree from the University of British Columbia in Canada.  

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