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U.S. cable MSOs are investing significant resources toward the goal of becoming major players in the enterprise business services market—with good reason. In a new white paper (sponsored by Accedian), Alan Breznick, Cable/Video Practice Leader at Light Reading, explores what’s so attractive about the enterprise market.
There’s significant opportunity for cable operators breaking into enterprise services, which currently command less than 1 percent of market share. By using modern, flexible options, cable operators can lure customers away from incumbents/telcos. MSOs have also calculated the revenue opportunity to be in the billions of dollars.
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In the near-term, cable operators are likely to achieve success in the enterprise market by focusing on service products like metro Ethernet, business bundles, enhanced voice, and managed services. Longer-term, success will be achieved through cloud services, mobility support, and leased capacity, Breznick predicts.
Read the full white paper for a more in-depth look at the U.S. cable operator business services market, and watch our blog for further posts in this series.