To succeed in a competitive, crowded market and satisfy the demands of digital customers, it is necessary to deliver reliable services that always perform. This is the only way communications service providers (CSPs) can nurture customer loyalty and build new revenue opportunities.
Full control over network performance and its impact on customer experience is a must. That can be challenging, given the complex, multi-vendor nature of modern networks. But, only with that control is it possible to embrace digital transformation, reduce operating costs, and turn customer experience into a key competitive asset.
Automation for control over user experience
Automated networks, driven by software-defined networking (SDN) and network functions virtualization (NFV), rely on network-wide control and intelligent traffic management based on big data analytics. Performance visibility becomes the central nervous system, not just a troubleshooting tool.
Each service has unique performance requirements and the network must adjust dynamically to optimize service quality. Performance analytics and end user experience solutions play a foundational role in automating service quality management.
Big data analytics delivers customer experience
Big data analytics tie together macro network intelligence with micro details on actual user experience. Need to see far and wide across IT and network infrastructure? Need microscopic ability to dive deep and understand the experience of every user? Big data analytics.
Of course, garbage-in, garbage-out rules apply: ‘clean and relevant data’ and how well it is analyzed in context is critical to making the right decisions that deliver successful business outcomes.
It all starts with a complete, real-time view of network performance and user experience which serves as a platform for control. Ubiquitous visibility is the core of “small and fast” analytics—allowing operators to automate quality of service and quality of customer experience as closed loop feedback.
Complete customer experience view
Performance analytics together with orchestrated software agents and sensors establish a complete view of multi-vendor, hybrid networks. This real-time feed of detailed, per-session, per-flow, per-link, and service performance data is streamed to SDN controllers and analytics systems to enable dynamic service optimization.
Compete on customer experience
- Gain full performance visibility across all services, users, applications and networks.
- Control complex, dynamic networks with real-time analytics and make proactive, prescriptive network management decisions.
- Optimize your networks and user experience to drive ARPU, market share, and margin.
- Assure return on investment and mitigate risk for network upgrades.
- Build the foundation for automated, intelligent, self-optimizing networks.
Partner with Accedian to delight your customers
Accedian is the leader in performance analytics and end user experience solutions, dedicated to providing our customers with the ability to assure their digital infrastructure, while helping them to unlock the full productivity of their users.
We are committed to empowering our customers with the ability to see far and wide across their IT and network infrastructure and a microscopic ability to dive deep and understand the experience of every user, helping them to delight their own customers each and every time.
Accedian has been delivering solutions to high profile customers globally for over 15 years.